Content Creation at BYK | Work Portfolio

BYK Content Creation

As the Digital Content Specialist at BYK for 2.5 years, I spent a good amount of my time creating content! Here you can see some samples of the work I've done.

Billboard Advertisement

Job: Create a billboard for our sponsorship

What you don't see: Came up with the wording and applied graphic design principles (corporate guidelines kept in mind.)

Animation for Social Media Ad

Job: Create a video animation

What I did: I created assets in Adobe Illustrator and then keyframed and masked assets in Premiere Pro to create a video. For the callouts, I utilized and licensed a Premiere Pro compatible template on Envato Elements. Then I adjusted and keyframed/animated that to match the 'wavelengths.'

Print Advertisements Examples

Job: Graphic Design and Follow the Corporate Identity

What you don't see: While I did not have much say in what images or verbiage content is used, these are 3 examples of printed advertisements that I created the templates for. We have a 55 page corporate identity booklet to follow for just advertisements. I created templates from scratch (since they did not already exist) and follow the C.I. rules such as logo, fonts, and graphics position, spacing, and size using grid units and fine units.

Email Campaign Examples

Job: Create email design/layout/graphics

What you don't see: I planned the design layout and graphics and then I set up all downloads with tracking, manage the CRM for contacts/emails that go out, and manage any follow up 'Report Cards' we send out.

Audio Wave Spectrum Animation

Job: Upload audio to our landing page to explain the graphs on the page

What I did: I decided to create this audio wave spectrum in Adobe After Effects to spice up our audio and digital graphics in the effort to continue making upgrades to our digital presence

GIF Banner Ads ran on SpecialChem.com

Job: Create Ads placed on SpecialChem for campaigns

GIF video ad ran on LinkedIn and Facebook

Linked to a landing dedicated for our PVC Campaign

Video Editing for Campaign

Job: We were limited on how to film this video due to CoVid so we let our R&D Manager film himself for a more personal feeling video. I edited this video and added the graphics from 0-1:13 and 1:20-1:38. I used Envato elements to assist with the creation.